Building brands.
Connecting people.
Driving growth.
I’m Vijay Reddy, a Bengaluru-based Marketing Manager with 9+ years in digital marketing. I help real estate brands reach the right buyers through paid campaigns, clear brand positioning, and measurable lead generation.
Business impact.
A career across brands & agencies
Big-picture thinking.
Hands-on execution.
I’m Chirra Vijaya Bhaskar Reddy. My work brings together brand strategy, performance marketing, and sales coordination—from planning a campaign to understanding the quality of the enquiries it generates.
My experience spans real estate developers and media agencies, including Tula Properties, SBR Group, Annalect India, and Bren Corporation. I work across Google and Meta campaigns, SEO, content, landing pages, and analytics to connect marketing activity with business priorities.
At Tula Properties, I manage online and offline marketing for real estate projects. My responsibilities include campaign budgets, creative briefs, website updates, agency coordination, ERP reporting, and lead follow-up with sales and pre-sales teams.
Marketing expertise.
From reach to results.
I plan how a brand reaches its audience, manage the campaigns and content that create interest, and track enquiries, qualified leads, site visits, and bookings with the sales team.
Performance marketing
Plan and optimise Google and Meta campaigns, with experience across YouTube and LinkedIn advertising. Review targeting, keywords, creatives, budgets, and lead quality to guide campaign improvements.
Brand & go-to-market
Define project positioning and buyer messaging, then turn them into launch plans, ad creatives, website content, social campaigns, and offline marketing for apartments and plotted developments.
Analytics & CRM Tools
Use GA4, Google Tag Manager, and Looker Studio to track website activity and conversions. Work with CRM tools to review lead sources, follow-up stages, qualified enquiries, site visits, and bookings.
SEO & content
Work across on-page, off-page, and technical SEO. Plan content around search intent and improve website structure, page messaging, and discoverability through search performance reviews.
Teams & partnerships
Translate marketing priorities into clear briefs for designers, agencies, and vendors. Coordinate campaign delivery, shoots, events, and pre-sales follow-up with internal teams.
Digital products
Build and develop personal projects in digital marketing education, online utilities, apps, and games. Use WordPress and explore AI-assisted workflows for content and digital experiences.
Experience that
connects the dots.
My career combines marketing management for real estate developers with agency experience in paid search and social. Each role has strengthened my approach to campaign execution, reporting, and teamwork.
CURRENT ROLE
Marketing Manager
Manage online and offline marketing for real estate projects, including Rhythms of Earth. Coordinate paid campaigns, content, agencies, budgets, ERP reporting, and pre-sales follow-up.
Digital Marketing Manager
Managed digital campaign strategy and budgets for real estate projects. Coordinated brand initiatives, campaign creatives, and agency delivery around project marketing priorities.
Senior Analyst — Search & Social
Managed paid search and social campaigns, reviewed platform performance, prepared reports, and supported client communication and campaign optimisation.
View earlier experience · 2015–2021
Digital Marketing Manager
Digital campaigns, competitive analysis, and coordination across marketing, design, and pre-sales teams.
Digital Marketing Specialist
Paid campaigns, SEO, email marketing, and website experience improvements.
Digital Marketing Consultant
Independent digital marketing work across search, social, content, and reporting.
Ideas, brought
to the browser.
Alongside my professional work, I develop platforms for learning digital marketing, simplifying everyday online tasks, and exploring apps and games.
Digital marketing knowledge
Free digital marketing learning content covering campaign planning, SEO, analytics, and practical skills for learners and working marketers.
Visit VijayReddy.inTools for everyday work
An online tools platform focused on simplifying common digital tasks for marketers, creators, and everyday users.
Explore DigiToolsPlayful digital experiences
A platform for my app and game projects, including puzzle games and experiments with AI-powered digital experiences.
Discover VR AppsGood growth starts
with a conversation.
For professional opportunities, marketing collaborations, or a conversation about digital growth, get in touch.
Start a conversation