Hi, I am
Vijaya Bhaskar Reddy
Performance Marketing | Revenue Generator | Brand Marketing
Results-driven Digital Marketing Manager with 8+ years
of experience in developing and executing successful marketing campaigns across multiple channels.
About Me
Driving Growth Through Digital Excellence
As a Digital Marketing Manager with over 8+ years of experience, I specialize in developing and executing successful marketing campaigns that drive measurable results across multiple channels.
My expertise spans the full spectrum of digital marketing, from performance marketing and brand building to Go-To-Market strategies. I’ve successfully led cross-functional teams and managed diverse portfolios in industries including Real Estate and Media Agencies
Brand Marketing
Driving brand positioning through competitive analysis, audience insights, and market forecasting
GTM Strategies
End-to-end Go-To-Market strategies covering positioning, pricing, launch planning, and channel mix
Team Leadership
Leading cross-functional teams, managing agencies, and scaling performance-driven portfolios
Innovation
Translating innovative ideas into scalable marketing frameworks and performance strategies
Career Journey
Professional Experience
Real Estate
Marketing Manager
Tula Properties Pvt Ltd · Bangalore
May 2025 – Present
Led integrated marketing strategy for residential and plotted developments including brand positioning, campaign planning, media buying, and launch execution aligned with sales goals.
Drove performance marketing across Google, Meta, and lead-generation platforms, optimizing budgets, creatives, and targeting to improve CPL and conversion rates.
Collaborated closely with sales, pre-sales, and agencies to track enquiry quality and deliver actionable insights through dashboards and reports.
Drove performance marketing across Google, Meta, and lead-generation platforms, optimizing budgets, creatives, and targeting to improve CPL and conversion rates.
Collaborated closely with sales, pre-sales, and agencies to track enquiry quality and deliver actionable insights through dashboards and reports.
Real Estate
Digital Marketing Manager
SBR Group · Bangalore
Oct 2023 – Apr 2025
Developed and executed integrated marketing strategies including budget planning, campaign design, and media planning to maximize ROI and brand visibility.
Led brand-building initiatives across offline and digital channels while managing agencies, vendors, and performance optimization based on enquiry quality.
Prepared leadership reports with campaign analysis, performance metrics, and sales collaboration insights.
Led brand-building initiatives across offline and digital channels while managing agencies, vendors, and performance optimization based on enquiry quality.
Prepared leadership reports with campaign analysis, performance metrics, and sales collaboration insights.
Media Agency
Senior Analyst – Search & Social
Annalect India Pvt Ltd · Bangalore
Aug 2021 – Mar 2023
Acted as primary client contact, delivering strategic recommendations, insights, and performance updates to ensure long-term retention.
Managed end-to-end Search and Social campaigns across Google, Meta, Twitter, Pinterest, Snapchat, and TikTok including setup, optimization, and budgeting.
Built performance dashboards and translated business KPIs into measurable channel KPIs.
Managed end-to-end Search and Social campaigns across Google, Meta, Twitter, Pinterest, Snapchat, and TikTok including setup, optimization, and budgeting.
Built performance dashboards and translated business KPIs into measurable channel KPIs.
Real Estate
Digital Marketing Manager
Bren Corporation · Bangalore
Oct 2018 – Aug 2021
Developed digital marketing strategies for real estate projects aligned with business objectives and market trends.
Executed performance campaigns across Google and Meta, created Google Maps listings, and led a team of marketers, designers, and pre-sales executives.
Conducted competitor analysis and delivered campaign insights through detailed dashboards.
Executed performance campaigns across Google and Meta, created Google Maps listings, and led a team of marketers, designers, and pre-sales executives.
Conducted competitor analysis and delivered campaign insights through detailed dashboards.
Media Agency
Digital Marketing Specialist
Telco Communication India Pvt Ltd · Bangalore
Apr 2018 – Oct 2018
Managed digital campaigns across Google and Meta, supported SEO initiatives, email marketing, and content strategy.
Collaborated with designers on UX/UI improvements and tracked performance using Google Analytics while coordinating with vendors and agencies.
Collaborated with designers on UX/UI improvements and tracked performance using Google Analytics while coordinating with vendors and agencies.
Consulting
Digital Marketing Consultant
Freelance · Bangalore
Apr 2015 – Mar 2018
Delivered tailored digital marketing strategies across industries to drive brand awareness, lead generation, and ROI.
Managed Google Ads, Meta, YouTube campaigns and executed SEO audits, keyword research, and content planning with data-driven reporting.
Managed Google Ads, Meta, YouTube campaigns and executed SEO audits, keyword research, and content planning with data-driven reporting.
EXPERTISE
Skills & Tools
Core Expertise
- Performance Marketing
- Full-Funnel Strategy
- Lead Generation & Revenue Growth
- Brand & Growth Marketing
- Campaign Scaling & Optimization
Advertising Platforms
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Remarketing & Audience Targeting
Analytics, CRM & Tools
- Google Analytics 4 (GA4)
- Google Tag Manager
- Looker Studio (Dashboards)
- Google Search Console
- CRM Integration & Lead Tracking
